How To Focus Your Personal Brand
I’m taking this time in quarantine to re-focus what my brand is all about, and how I can serve you better. Figured I’d share with you so you could do the same.
Here are the questions you need to answer as the foundation of your brand:
Who: Who do you want to talk to? Make it niche. Think of your Who as an individual, not a crowd of people.
What: What do you like talking about for hours on end? Would you do it for free? That’s your topic - stick with it.
Why: What’s the specific outcome that you’re helping your Who with?
Here’s mine:
Who: Creative, with many interests, wanting their ideas to be seen and heard.
What: How to be top of mind.
Why: Increase number of opportunities to make $.
What do you think? Do you align with the Who I described?
Cheers,
Stew
PS. I find it so much easier to do this exercise with someone else. If you want to do this activity with me, book a time here.