The 8 Biologically Programmed Desires That Every Human Craves
Human beings are biologically programmed with the following eight desires:
Survival, enjoyment of life, life extension.
Enjoyment of food and beverages.
Freedom from fear, pain, and danger.
Sexual companionship.
Comfortable living conditions.
To be superior, winning, keeping up with the Joneses.
Care and protection of loved ones.
Social approval.
Source: Ca$hvertising by Drew Whitman - Don’t be turned off by the terrible cover art. I’m only 40 pages in and have highlighted nearly every page.