A Masterclass on Category Creation with Kevin Maney and Mike Damphousse
topofmind.substack.com
What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That’s because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself!
A Masterclass on Category Creation with Kevin Maney and Mike Damphousse
A Masterclass on Category Creation with Kevin…
A Masterclass on Category Creation with Kevin Maney and Mike Damphousse
What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That’s because those three brands all own the categories in which they compete. And what better way to dominate your category than by creating it yourself!