Marketing To Mums: The Biggest Opportunity Most Are Getting Wrong with Katrina McCarter


Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them.

In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there.

We discuss:

  • Why Mum Is The CFO of the House

  • How Mothers Influence Each Other’s Buying Decisions

  • Her Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums)

  • And so much more

Katrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Opportunities.

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