Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them.
In this episode, Marketing To Mums expert Katrina McCarter explains how to market your products to the most under-appreciated buying segment out there.
We discuss:
Why Mum Is The CFO of the House
How Mothers Influence Each Other’s Buying Decisions
Her Top Methods For Positioning Your Brand (Without Accidentally Repelling Mums)
And so much more
Katrina McCarter is a sought after award-winning international speaker and author of two books; Marketing To Mums, and The Mother of All Opportunities.
LinkedIn: (https://www.linkedin.com/in/katrina-mccarter/)
Books: (https://marketingtomums.com.au/)
Marketing To Mums: The Biggest Opportunity Most Are Getting Wrong with Katrina McCarter