How do you know if you company has a bad name? When your accountant tells you you’re not making enough money.
Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming.
The two most important questions you need to ask when testing a new name
How the sounds we hear influence our emotions
How to take advantage of our brains wiring to stand out in a crowd
And so much more!
Her award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session.