The Secret to Choosing a Terrific Name with Louise Karch


How do you know if you company has a bad name? When your accountant tells you you’re not making enough money.

Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming.

We cover:

  • The two most important questions you need to ask when testing a new name

  • How the sounds we hear influence our emotions

  • How to take advantage of our brains wiring to stand out in a crowd

  • And so much more!

Her award winning book: Word Glue - How To Find Your Million Dollar Brand Name ( will help to guide you and your team on your next Name Storming session.